We understand that getting direct response from digital marketing is a bit foreign to most businesses. Therefore, within this section we have tried to offer some guidance to help our customers on many of the basics of web development and digital marketing as well offering some clarification as to the types of service that MediaWorkx can help grow your business.
1. What is the definition of Social Media Marketing?
Social media marketing is the latest avenue for anyone and everyone who believes they are the best educated, most informed and knowledgeable experts on whatever topic they choose to expound on. However, most lack any sound analysis, factual reporting or genuine expertise.
For that reason, while an excellent source of free public relations, promotional opportunity and a functional tool for quality customer services, most companies don’t even know where to begin to get started in social media matters.
Social media allows for greater interaction between the client and your company. The entire world having access to the Internet becomes a potential client. Using multiple social communication such as file and audio sharing, social networks, blogs/micro logs, as well as the multiple communities on the Internet accomplishes this.
2. Why Social Media?
Social media is absolutely necessary since B2B and B2C organizations require they be active in social media as well as highly integrated. Allowing current customers as well as new customers to be engaged with your brand gives your company the opportunity to expand in ways that hereto for were impossible.
3. How do we accomplish a social media strategy?
Using traditional marketing is still necessary. However, consider social media as an enhancement to your marketing strategies. MediaWorkx’ team will guide you through social media ideas that will give a boost to your traditional PR and advertising tactics.
4. Are you able to assist our company in integrating what we do now and social media?
Your traditional marketing activities must be included with any social media. MediaWorkx’ experts deal not only in traditional marketing but in combining direct mail as well as all other advertising marketing and public relations with social media strategies. By doing so, we create a complete and solid digital package.
5. Activity on social media is an issue for us. Do you offer a service along this line?
Occasionally a company may have a Blog or a Facebook account. Sometimes someone is hired to handle a Twitter account. Most of the time when this happens the company is unaware of how often these social media strategies are updated or if they are even working. Requiring a lot of hours on your part, MediaWorkx will take up whatever accounts you have in social media, manage them, make them better and if you wish we will run, at very little cost, a report which will allow you to see how beneficial having this particular social media is working for your bottom line.
6. Are campaigns all you work on or do you do ad hoc as well?
Since our clientele are all quite different from each other, MediaWorkx combines multiple activities. An occasional one–off particular event is not uncommon for us. Tell us what you need and we will help.
7. We think that it would be better to do our social media in-house. Can you help us find someone with the relevant expertise?
We are thinking in-house social media would be better for us. Are you able to assist us?
But, might we suggest that doing so is not necessarily the right way to do this especially since social marketing and the digital world are still very new. Finding a single individual with the full range of knowledge required would be extremely difficult. However, perhaps a better solution is to have someone within your company be trained in social media and bring freelance help to work with them. Whatever you need, we will help you find an answer.
8. Are you able to write articles, blogs, tip sheets etc. for us?
MediaWorkx’ team of experts believe high-quality, well researched and well written content is imperative for company’s marketing and branding. Making certain it is fully SEO’d, we are able to do everything from a blog to a full-blown book.
9. Are you able to help us with PR coverage on the Internet?
Our team has a great deal of expertise in PR campaigns. Getting your company’s brand online should be done with multiple techniques including but not limited to SEO’s and social media. Contact us to discuss what will best work for you.
10. Our clients are interested in social media services. What is your White Label Service?
With our White Label Service we will relieve you of all your social media needs. We will take over creating a FaceBook page, comments, and maintenance of that page. We will also handle any “twittering” required on your Twitter page. Our care and maintenance of all your social media sites allows you sites with consistency.
11. How are search engine marketing and search engine optimization different?
Search engine marketing relates to the management of paid-advertisments such as Google AdWords within search marketing, Facebook Ads within social media; search engine optimization involves revising website content and undertaking link building for better indexing in the search engines for the terms which are most relevant for the content presented.
12. What is the difference between paid results and natural results?
Paid results are various forms of advertisements, such as Google Adwords, Yahoo Overture and Bing Ads. Natural results cannot be purchased, they are the main results displayed in the search engines based on how the search engines view the relevancy of your website content.
13. Can't I just buy my placement in the search engine results?
Yes and No. Yes, if you purchase paid results through an SEO monthly package or you buy an already optimised website. No, if you don't pay for optimization results you can’t compete for leads/customers on the first pages however as your domain age increase it is plausible to attract web spiders helping to generate a listing on the search engine putting your business perhaps on page 50 of millions of competitor or search results.
14. I used to have high search rankings but they have since dropped off, why?
Many reasons, if you have experienced a sharp drop-off please contact us and we can evaluate the situation and resolve the problem.
15. Last time we used paid ads we saw very little return on investment, how can you change that?
Without giving away trade secrets we can optimize your paid search advertisments so they receive higher click rates. The proof is in the pudding, contact us.
16. Can you help us with our SEO and how do you measure the success of your services?
In a word, yes! Astonishingly the majority of websites are not optimised and so sit there being a ‘company brochure’ instead of an active aid to produce leads and enhance the company reputation. Even shiny new websites without SEO performed on them the search engines struggle to find them. Therefore if the search engines can’t find them potential customers also won’t find them either. Using benchmarks, analytics and evaluations. We always benchmark a website before any search management or optimization efforts, this helps us define our client expectations. With analytics we can evaluate weekly how we are reaching the goal or not.
17. Our website no longer is listed in the search engines, why?
If your website has lost all search engine traffic, or traffic from a particular engine it is usually do to practices the search engine deems illegal or 'spammy'. In some circumstances a hacker maybe responsible.
18. We have contracted with a web design agency to maintain our website, will you work with them?
Absolutely. We can serve in a consultant role, recommending changes to the web design agency, or we can perform the changes ourselves.
19. How do I know whether and which Open Source CMS systems are right for my brand?
This can be a hard one. Every agency will say that their CMS system is the best. Cost, quality and most importantly issues of business continuity can vary greatly. We help clients answer this question confidently from looking at the likes of budget, relationship assessment with current agency, length of time expected from an investment and your business and IT investment culture.
20. How much are your services?
That depends. Once your needs are determined, your website costs could be for a basic site around £300, an e-commerce website is £450. However, an e-commerce site that is database driven will be £1000+ or thereabouts depending on your needs.
We do require 60% down with the balance due when the project is finished. You may use PayPal, a bank transfer, or check to make your payments.
MediaWorkx maintains in-house CMS and hosting services that are affordable and should you determine to use our products, an annual hosting fee and domain renewal will be your only ongoing costs.
21. What is included in your services?
MediaWorkx services include:
-
Keyword rich domain name
-
Web hosting & top-notch CMS custom creative - built just for you
-
Web promotion
-
Lead generation
-
Sales friendly and analytics ethical coding
-
User-friendly
-
Functionality
-
Cross browser capability
-
Fantastic prices and a variety of solutions
-
Free advice and support
22. Are you able to manage social media activity for us?
Please click on the question bubble to ask any questions that you might have. If you require a website or an application/brand creation or if you need an online promotion, let us know. Will be able to return a price with the time schedule and any additional advice with regards to your needs.
23. Do we need to meet?
We always like to know and meet our clients in person but when impracticable your projects can always be executed and delivered according to requirements with status feedback at every stage.
24. What can we expect from customer support?
When MediaWorkx has completed your project we have an after sales representative available for training and meetings to look after how you’re getting along. For the first month any adjustments that need to be made are free. Any ongoing monthly or quarterly support thereafter can be arranged in a consultancy basic. Our hourly fee is £25.